Pipeline marketing isn’t just about acquiring leads, nurturing them through the funnel stages and qualifying them. It’s about adopting a strategy that plans, budgets and executes all marketing activities based on buyer-journey stages and measures success by both funnel metric and by marketing sourced and generated revenue.

Pipeline marketing isn’t about choosing specific tactics, but about using the right tools and metrics to plan, measure and report on success.

Want to learn more? Listen to our webinar:
A Marketing Leader’s Guide To Pipeline Marketing


  • The differences between a B2B pipeline strategy and traditional lead-gen marketing.
  • How to shift your strategy and adopt a pipeline marketing mix.
  • Building, running and measuring with a buyer-focused focused approach.
  • Client examples.

Scott Armstrong


Scott Armstrong is a partner at Brainrider and is dedicated to helping business improve their B2B pipeline marketing with better reporting, lead-generation websites, buyer-centric content development, and better lead generation & nurturing programs.

Scott has been an advisor to many clients, including BMO Financial Group, Rogers Wireless, The Yellow Pages Group, HP, Bell Canada, Miller Brewing, TD Waterhouse, NASCAR, RAYOVAC, Ericsson Mobile Phones, RIM, AT&T, Brown-Foreman, and Molson Brewing.

He has delivered results across a wide range of communications channels including digital and web communications, social media, TV, print, radio, out-of-home, direct response, promotions, sponsorships, and channel marketing.

For more about Scott, view his LinkedIn profile and follow him on Twitter.